Tap-to-... Ad mobile formats
A summary of the ad format work that I had done at Google, on the mobile ads/AdMob teams. To set the stage, the original Apple iPad was released on April 3, 2010. Unlike the iPhone and Android phones, the optimization of sites and apps for tablet sizes was a little more noticeable. Participating in research studies tablet usage was a little less defined. There were also a few 7" tablets, and there wasn't a base ratio or screen size to commit to a specification.
Google/AdMob tried to optimize the current Google inventory, not just to show advertising but to increase the channels advertisers have access to. A lot of the work in this project reflects the range of formats we implemented with a mobile/tablet focus.