Mobile Circular Ad Unit
Circular ads were an experiment ads product that was supposed to convert the newspaper circular inserts you find in the newspaper to a digital format. I worked with the desktop team to define the mobile experience and explore and define ways to make the branding specification as clear and adaptable to a brands particular style guide but make the requirements of assets needed as transparent as possible.
Circular ads did launch to a mostly beta user base and didn't take off. I don't know the success metrics and monetary gains for the product.
Beta notification from Mashable about the test.